Lorna Jane: How to Create an Iconic Brand That Lasts 35 Years on With Lorna Jane Clarkson

Hey Poddy Fam! My next guest needs no introduction! It’s Lorna Jane Clarkson! Lorna saw that there was a gap in the market for workout clothes for women, she borrowed a sewing machine and started what she thought was a hobby. Little did she know that she was creating a category that we all now know as activewear. 35 years on, Lorna Jane is now one of the most well-known brands in Australia with over 100 stores and over half a billion in sales, Lorna is an absolute icon!

Becoming A Creative Leader with Lorna Jane

Today I sit down with my friend Lorna Jane Clarkson. She is the founder and creator of the iconic activewear brand, Lorna Jane. Lorna has been the pioneer for women’s activewear since 1990 when she founded the brand from her living room floor. We go back to the beginning from wearing her handmade activewear while instructing fitness classes to her brand becoming a global empire.

Ep. 2 - Lorna Jane Clarkson, Founder of Lorna Jane

In today's episode - which is about 50 minutes - we talk to Lorna Jane Clarkson, the queen of Athleisure and founder of the iconic brand Lorna Jane. From starting out as a fitness instructor making her own clothes (filling that pre-activewear gap in the market), she now operates over 200 stores in Australia and the US, as well as being stocked in Europe, UK, China and NZ. In this episode we discuss: What COVID has meant to the Lorna Jane business as well as the changes it has driven inside the company; How the shopping experience will change on the back of this global pandemic - appointment booking, personal shopping etc;  The rise and rise of health, wellbeing and hygiene in retail;  As well as sharing her winning attitude and optimism for success at this time.  Enjoy the episode, and don't forget to subscribe to our podcast to stay up-to-date.